Wednesday, 9 September 2015

NOTEWORTHY: Toy Company Teaches Natural Hair Care to Girls of Colour Using Dolls And Book Series!


Healthy Roots is a  toy company that is teaching natural hair care to girls of colour and celebrating diversity. 


Founder Yelitsa Jean-Charles, a children's illustrator, started the company to tackle mainstream beauty standards that can have a negative effect on girls of colour, causing them to suffer from internalized racism and self esteem issues.

Speaking about why she created it, she said, "Growing up, I suffered from many insecurities about my skin colour and texture. I was often told in order to be beautiful you had to have long, flowing hair or fair skin."

Healthy Roots is a doll + book series starring best friends Zoe, Dara, Gaiana, and Marnda. These girls are not only fashionable but they have a passion for learning and helping others. Yelitsa Jean-Charles is hoping that this mix of edutainment will help to promote self love and diversity in children's products. 
Healthy Roots are currently fundraising on Kickstarter. You can also check them out on Facebook.
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