Thursday, 30 July 2015


The only time J’odie was ever influenced by peer pressure was when faced with the dilemma of either pursuing her academic passion for Fine and Applied Arts or choosing a better “rated” course.
The Mass Communication graduate of University of Lagos never again went with the flow, a resolve evident in her uncompromising moral stance and conservative image despite overt influence from associates. Her decision has worked for her over the years and helped her project a superior niche reinforced by her stellar reputation.

Born Joy Odiete, the Artiste, Cartoonist, Jewelry designer and Choir mistress started out her professional music career in 2006 when she auditioned for and won a place in the finals of the maiden edition of West African Idols. Post the competition, her most popular single, Kuchi Kuchi (Oh baby) released late 2010, went on to become a viral hit and earned her an Indigenous Artiste of the Year nomination at the Nigerian Entertainment Awards (NEA), New York in September 2011, as well as four nominations at the 2011 Nigerian Music Video Awards, where she deservedly won Video of the Year and Best Highlife Video awards.

Apart from her first degree, J’odie also has a Certificate in Entrepreneurial Management (CEM) from The Pan African University, as well as a Basic Leadership Certificate from the same institution. Her creative inspiration derived mostly from personal experiences and the bible, comes out with love, peace, and hope; universal messages with a personal spin that she regularly shares with her many devoted fans on Facebook and Twitter. Her highly anticipated ten-track debut album, "African Woman" was released in 2012, and fans continue to look forward to being blessed by her exceptional talent and charming grace.
Jodie was storified by Uzo Okonkwo.
Uzo Okonkwo is a communications specialist with several years experience in copywriting, creative thinking, and marketing strategy development. With a Professional Diploma from the Chartered Institute of Marketing, UK, he is passionate about delivering standout value to clients through the generation of extraordinary marketing communication materials, and can be reached by e-mail whenever challenging briefs require exceptional output.

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