Tuesday, 23 September 2014

The Discipline To Finish


Let me start with myself. You see, I cannot be rushed. I just can't. It is one of my most annoying traits - that's what my friends say. I don't mean that I'm slow, quite the opposite. The rush I refer to has to do with ideas, projects; the things I say I want to do. I will do them when I feel ready. No amount of pressure will make me start what I haven't thought through.

There has been a burst of creativity in recent times. The word entrepreneurship has become really cool. We all have notebooks full of ideas. Websites for half those ideas are already up and running. We seem to have it all together; involved in so many things at the same time some of us feel like the proverbial snail in a race with the rabbit.

I admire people who live like that. I really do. Life is fleeting yet some of us live like we have all day. These guys understand that time and tide waits for no man. As a dot.com generation, we don't need to set up expensive factories to be in business, our digital assets are worth just as much. But that is where it gets complicated.

Ideas are a dime a dozen. Anyone can pay for a website. But in the truckload of smart, enthusiastic business savvy people we have today, very few have the discipline to finish. We know how to start. Infact, it is important we do. We want to be the first to stake our claim in a new sector or industry. The activities involved in birthing a new business or project provides all the adrenaline we need. But at the first sign of difficulty, we move on to the next thing and then the next. This is what separates the boys from the men.

The men know activity is not progress. Like a hamster on a wheel, you can expend a lot of energy running in the same circle. The men know that you can cook only so much at a time. Sooner or later, some things are going to have to go on the back burner. The men understand the law of diminishing returns - if you spread yourself too thin, things will begin to slip through the cracks. The men know first mover advantage is a relative term; a first mover can be the guinea pig others use to learn. The men know that the only way to gain traction is to - hone, revise, update, review, restrategize; keep. at. it. See. it. through.

The men, they choose their battles wisely. Those battles are few and sometimes far in-between. While the rest of the world gets dizzy running around, they have their eyes set on one thing and one thing only - the finish line.

©Naomi Lucas
Image credit: https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcStUO-p5GnWpWUSMDkFqzKyxvKAp32tgJ2elUwOXuF3hCvtwE5KSA

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