Monday, 23 June 2014

The Only Networking Rule You Should Heed

This is networking as we know it - You go for an event, meet some people, swap cards and go your separate ways. You look at your collection of cards a few days later and wonder how you can leverage the competencies, network and clout of these people you have met. In other words, you base your decision to contact your 'list' on your perception of their usefulness.

While the world is more connected than it ever has been, very little 'bonding' is taking place. People are at their most distrustful and paranoid.
The moment you call they believe you want something and more often than not, are proven right at the end of the day.

If you network without building trust, a basis to be listened to or assisted, you will end up knowing a lot of people who have no clue who you are even though they have your number saved in their address books. 

Network. just. because. It is the only networking rule that you should pay any attention to. It goes against all we have been taught but do it anyway. Find out what is important to them and take note, remember anniversaries, say hello when they cross your mind. Do it without expectation, keep the communication lines open, stay in their consciousness; push useful opportunities their way. When that day comes when you might need something, you would have built enough equity to deserve attention.

Irrespective of what you have been told, this is how we are wired to connect. A hand that wants to receive has to be open first, innit?

©Naomi Lucas

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