Monday, 19 May 2014

Who Knows You?

Looking at business card after business card, I was awed. Her email database was ‘loaded’. Everyone who was someone in this country made a showing on that list. She said she knew them. That was important to hear. We needed donations for a programme we wanted to run. Elated, we sent out an email blast
requesting donations for our very noble cause. We were excited about the feedback that was sure to come and the difference we would make with the funds. They responded alright. Some were out of the country, some were out of town, some needed more information; some arranged meetings, some made promises, some could not be bothered. At the end of the day, out of a list of close to two thousand people, no one donated a dime.

Was there a problem with our message or how and when it was sent? I doubt it. The issue was this – she knew those people, she might have met them once or twice, but, they did not know her. That was a grave assumption to make and we learned our lesson the hard way.

Whatever you do don’t get it twisted, when the rubber hits the road, this seemingly trivial distinction, can be the difference between life and death.

Have a great week ahead people.

©Naomi Lucas

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