Monday, 6 January 2014

Under-Promise, Over-Deliver

The phrase sounds worn-out. I know. It’s a mantra in client service departments and agencies whose work is driven by deadlines. But it’s an important phrase all the same.

To under-promise means to lower someone’s expectations of you, so that you can meet or exceed those expectations. So, if you know you’ll need an hour to draft a speech, you ask for three and submit the speech in two.

To over-deliver means to go above and beyond your brief; to exceed set expectations. When you under-promise, it’s easy to over-deliver because you’ve created a clever approach to help you do so.

If you want to create or maintain a reputation as a result-oriented or efficient person, you need to learn this life-saving skill. For any task or request you receive, estimate how much time you’ll need to accomplish it and then double it if you can. That way, no matter what happens, circumstances beyond your control or not, you have more than enough time to recover and then deliver on your promise; everyone leaves the table happy and you look like a genius.


You become the kind of person everyone wants to have on their team. Before long, you’ll be strutting your office runway thinking ‘Damn, I’m awesome.’ And since no one can question results, your colleagues will have to grudgingly admit ‘She’s awesome, no lie.’

©Naomi Lucas

2 comments:

Estrella said...

So that's what I've been doing! lol! Nice one Nai!

Naomi Lucas said...

LOL. Yeah yeah. You're awesome :D